top of page

My Resume

PROFESSIONAL ​INFO​​

With over six years of experience, Lina has worked on the development of Strategic Communications Plans, Digital Marketing, Content Management, Corporate Communications, Brand PR, Consumer PR, Storytelling, Contact with media, Events and Journalism in Spain, USA and Colombia.

Currently she is responsible for PR and Communications of Groupon and Puerto Rico Tourism Company. She received a Master Degree in Business/Corporate Communications from EAE Business School (Barcelona, Spain) and a B.A. in Communication from Universidad Javeriana. Lina worked in communications and PR for important Media outlets in Colombia like El Espectador, RCN Radio, The Walt Disney Company (Disney Channel, Disney Junior, Disney XD,  Disney Inhome, Disney Interactive and Corporate), Symantec, Norton and KPMG (Edelman)

Sell dreams not products

 

- #contentmarketing

WORK EXPERIENCE​​
2014 - 2015​
Hill + Knowlton Strategies. Bogota (Colombia)

Groupon and Puerto Rico Tourism Company Public Relations Manager
- Developed, planned and executed marketing and Digital content initiatives

2012-2013​
Intacto Comunicaciones. Bogota (Colombia)

Norton, Disney and KPMG Public Relations Manager
- Developed, planned and executed marketing and content initiatives
- Generated news stories in local media outlets utilizing public relations strategies

2009-2012​
RCN Radio. Bogota (Colombia)

Radio Producer. Emotional Content, Interviews, Social Media, promotions, Website development.

2009
El Espectador. Bogota (Colombia)

Journalist. Writing and reporting for Mass Media, Research and write articles and papers, Interviews.

Banco de la República- Museo del Oro. Bogota (Colombia)
2008

Internship. Gather news and information, Free press, write Press Releases

FREELANCE JOBS​​
2014
Cocteleria Creativa. Barcelona (Spain)

Emotional writing, Content Manager, Social Media. Cocteleria Creativa is the leading Spanish mixology and spirits website.

2011
Presenza. Bogota (Colombia)

Research and write articles and papers, SEO, Webmaster, Website content management
 

Seinforma.ca. Canadá
2008-2010

Web content editor freelance, webmaster, Website development, Website content management, Social media

EDUCATION
2013-2014​
EAE BUSINESS SCHOOL. Barcelona (Spain)

Master's degree, Business/Corporate Communications

2004-2008​
UNIVERSIDAD JAVERIANA. Bogota (Colombia)

 B.A. Communication

2011
UNIVERSIDAD JAVERIANA. Bogota (Colombia)

Brand Manager

  • linkedin-square
  • Twitter Square
bottom of page