LINA VANEGAS
Comunicación y Marketing
My Resume
PROFESSIONAL ​INFO​​
With over six years of experience, Lina has worked on the development of Strategic Communications Plans, Digital Marketing, Content Management, Corporate Communications, Brand PR, Consumer PR, Storytelling, Contact with media, Events and Journalism in Spain, USA and Colombia.
Currently she is responsible for PR and Communications of Groupon and Puerto Rico Tourism Company. She received a Master Degree in Business/Corporate Communications from EAE Business School (Barcelona, Spain) and a B.A. in Communication from Universidad Javeriana. Lina worked in communications and PR for important Media outlets in Colombia like El Espectador, RCN Radio, The Walt Disney Company (Disney Channel, Disney Junior, Disney XD, Disney Inhome, Disney Interactive and Corporate), Symantec, Norton and KPMG (Edelman)
Sell dreams not products
- #contentmarketing
WORK EXPERIENCE​​
2014 - 2015​
Hill + Knowlton Strategies. Bogota (Colombia)
Groupon and Puerto Rico Tourism Company Public Relations Manager
- Developed, planned and executed marketing and Digital content initiatives
2012-2013​
Intacto Comunicaciones. Bogota (Colombia)
Norton, Disney and KPMG Public Relations Manager
- Developed, planned and executed marketing and content initiatives
- Generated news stories in local media outlets utilizing public relations strategies
2009-2012​
RCN Radio. Bogota (Colombia)
Radio Producer. Emotional Content, Interviews, Social Media, promotions, Website development.
2009
El Espectador. Bogota (Colombia)
Journalist. Writing and reporting for Mass Media, Research and write articles and papers, Interviews.
Banco de la República- Museo del Oro. Bogota (Colombia)
2008
Internship. Gather news and information, Free press, write Press Releases
FREELANCE JOBS​​
2014
Cocteleria Creativa. Barcelona (Spain)
Emotional writing, Content Manager, Social Media. Cocteleria Creativa is the leading Spanish mixology and spirits website.
2011
Presenza. Bogota (Colombia)
Research and write articles and papers, SEO, Webmaster, Website content management
Seinforma.ca. Canadá
2008-2010
Web content editor freelance, webmaster, Website development, Website content management, Social media
EDUCATION
2013-2014​
EAE BUSINESS SCHOOL. Barcelona (Spain)
Master's degree, Business/Corporate Communications
2004-2008​
UNIVERSIDAD JAVERIANA. Bogota (Colombia)
B.A. Communication
2011
UNIVERSIDAD JAVERIANA. Bogota (Colombia)
Brand Manager